This shop is run by Cheil Industries with the goal of social contribution. As the name of the place implies, the owners definitely show enormous passion for supporting less privileged neighbors by sharing the work of artists with warm hearts (hence, "Heartist"). The profits go entirely to campaigns supporting visually-challenged children, endangered animal species, and underprivileged populations who are not quite covered by the social welfare system. They also have a no-holds-barred policy when it comes to discovering and promoting up-and-coming designers and artists. The interior design is also thematically centered around up-cycling, putting the environment first. It works something like this: they recycle the water that results from in-store air-conditioning and filter it to water their plants, and ensure that over 50% of the furnishings used around the store come from their sales stock, directly supporting the artisans they promote. The basement floor is an open space dedicated to exhibitions. On the 1st floor you can find items from the newest designers focusing on lifestyle and eco-friendly themes. On the 2nd floor you can find upcycled products. On the 3rd and 4th floors, donated Cheil-brand clothing for men and women are sold for charity. The 5th floor is a rooftop garden. This is an extraordinary shop full of products encompassing everything from fashion and culture to lifestyle items—all in one building.