Kartridge

Huam-dong, a new hot place for creative Seoulites, welcomed a new neighbor last December—the accessory brand EENK’s showroom. Recently, the actress Shin Min-ah put EENK in the spotlight when she carried their signature bag with pearl straps, a piece created in collaboration with the concept store Beaker. EENK’s showroom is decorated in an industrial style that evokes an artisan’s workshop more than a factory stamping out It bags every season. Director Lee Hye-mi says this is one of the reasons she chose Huam-dong for her showroom. She wanted the showroom to not just be a shop but also a space that reflects her craft. The elegant and modern styles of the brand can also be seen in the showroom’s interior and product display. Good examples are the earrings wrapped in packaging that looks like a magazine cover and a plaster statue that makes the space more interesting. Director Lee Hye-mi has an engineering degree but has worked as a designer for numerous famous brands including Handsome, Cheil Industries and Kolon. She started out making accessories for friends, but when she realized how happy her work made them, she gained the confidence she needed to launch her own brand. The idea behind the brand’s name comes from her childhood, when her father operated a print shop. The most popular items use pearls, but now her new letter project includes tables, brooches and candles decorated with letters and witty phrases. The Huam-dong location is a bit out of the way, but it’s worth going just to admire the beautifully and meticulously displayed and wrapped accessories you could only access online until now.