The modern concrete and glass structure that houses Sangsangmadang rises up from the middle of the Hongdae hustle and bustle like a watchtower. Owned by Korean conglomerate KT&G, Sangsangmadang is a culture complex with an art cinema in the basement that shows independent and foreign films, a café and restaurant on the upper floors, and a gift shop on the first floor featuring the work of Korean artists and designers. It’s a great place to pick up small gifts for friends, or else treat yourself to a cleverly-designed product. You really needed that tissue box cover, you know? Jokes aside, there are loads of useful and eye-appealing treasures so leave plenty of time to peruse their shelves.