KT&G Sangsangmadang

Shopping, Bookstores Seogyo-dong
KT&G Sangsangmadang

The modern concrete and glass structure that houses Sangsangmadang rises up from the middle of the Hongdae hustle and bustle like a watchtower. Owned by Korean conglomerate KT&G, Sangsangmadang is a culture complex with an art cinema in the basement that shows independent and foreign films, a café and restaurant on the upper floors, and a gift shop on the first floor featuring the work of Korean artists and designers. It’s a great place to pick up small gifts for friends, or else treat yourself to a cleverly-designed product. You really needed that tissue box cover, you know? Jokes aside, there are loads of useful and eye-appealing treasures so leave plenty of time to peruse their shelves.


Venue name: KT&G Sangsangmadang
Address: 65 Eoulmadang-ro
Opening hours: Daily 1–11pm. Closed every first Monday of the month.
Transport: Hongik University Station (Line 2), exit 9
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