Line Friends Store & Cafe

If Mickey Mouse was our friend in the 20th century, the beloved characters of today are in our smartphones. One of the most popular brands among Seoulites these days, Line Friends opened its second flagship store in the middle of Itaewon’s main street. The characters became famous through a messenger app and thanks to their familiarity the brand collaborated with different brands such as Perioe (toothpaste), Uniqlo (t-shirts), Lamy (fountain pens) and Thermos (vacuum bottles). You can see these characters basically anywhere on everyday items like notepads and mouse pads. The store in Itaewon is also called the Line Friends Villa, as the rooms are decorated under the themes of Line Friends’ characters of Brown, Sally and Cony. They have already opened stores overseas in Japan, China and Taiwan, but this three-story shop in Itaewon is the biggest and is more special in that all of their collections are available. You may also want to take a photo here with the biggest Brown (3.3m) in the world.