While walking down this boutique-filled alley, you may notice a storefront covered in flaking white paint, with a basketball hoop hung over the doorway. There is no sign. Inside, you are met by racks of men’s clothing as well as Star Wars action figures, Bruce Lee and Nirvana posters and an old video arcade machine. It’s like walking into a perfectly-preserved teenage boy’s room from 1995—except that the clothes are for sale, because this is Magasin, a menswear shop specializing in American and Japanese-style streetwear. In addition to a few select import items (mostly from Supreme and Champion), Magasin has launched its own line of tshirt, work shirts and denim.