Time Out says
Miniso, sounds a bit familiar doesn’t it? But, mind you, this brand encompasses fast fashion and lifestyle of a higher value while being more colorful in selection than Muji. Created by chief designer Miyake Jyunya and Chinese entrepreneur Ye Guofu, this young fast fashion chain store has ambitions of going hyper global with its affordable and fun selection of products. Who knows, maybe in a few years Miniso stores might invade shopping areas just like H&M or Zara! With its 3rd store opening on September 5th in Times Square Mall, you will be able to find a variety of novelty and practical items ranging from mugs to dolls, stationary to phone holders, mini bags to Bluetooth keyboards—and the list goes on! Some useful, some just plain fun to have, Miniso will have you mesmerized.