The only showroom for Monday Edition is right here on the curving side street of Daesagwan-ro. Pieces by designer Sara Kim, who owns the store with her sister Sun-young, adorn the store. Sara says that she lives right around the corner that she liked the location because there aren’t as many shops as other areas. The brand, which continues to be on the rise since its online launch in 2011, is known for items with initials on them. One of their best-selling accessories this season has been the thin velvet muffler with a gold initial on it. “You won’t believe how popular the initial ‘J’ is,” Sara notes. The winter collection is called After Blue and features products reminiscent of raindrops. When asked about the brand’s concept, Sara answers: “We like to think of our style as artsy, feminine but also bold, cool and witty.” While items are available for purchase on site, you can ask them to customize your jewelry or buy products online.
|Venue name:||Monday Edition|
1F, 57, Daesagwan-ro 11-gil, Yongsan-gu
|Opening hours:||Mon–Sat 12-10pm, Sun 1-6pm.|
|Transport:||Line 6, Hangangjin Station|
|Price:||Velvet muffler 120,000 won.|