MUE

It took seven years for one of Korea's biggest fashion houses to build and open fashion multi-brand store MUE. Established by Handsome, the head office is in Cheongdam, and its three branches are located all throughout the city. Select premium brands include Alexander McQueen and Kris Van Assche by Dior Homme's head designer, amounting to an average of 40 men's and women's collections in total. High ceilings, modern interiors, and brand-specific storefronts and installations are all reasons to get off the web and actually look at the clothes you are considering buying in this vast and glorious space.