Hongdae is known for open attitudes and funky styles, so it’s only natural that some of the best vintage boutiques would open up shop here. Page One is one of these, a second floor space hidden in plain sight just off of the busy parking lot street that cuts through the center of Hongdae.
The clothing is mostly women’s fashion, and the selection is not large—this isn’t a market or a Beautiful Store (Korean equivalent of a Goodwill) after all. But what they lack in volume, they make up for in quality, carefully curating each piece. You’ll find a lot of Japanese vintage from the 80s, including a long rack of dresses with fascinating prints and subtle shoulder pads. The bags are rarely designer pieces but always in excellent condition, and the jewelry is always fun to pick through. Page One’s prices are not cheap but they are reasonable, and sometimes if you are buying several things together and paying with cash, it’s possible to round down a little bit.