Admirers of ‘70s American style can find pieces of furniture to be enamored with at PS 23. In a store that’s overwhelmingly silent, the furniture speaks for itself. Designer Yu Chung-ah comes from an interior architecture background back in New York. Here in Seoul, her high-end polished wood furniture can cause those with the humblest of finances to dream. From her handcrafted wooden bookshelf offset in both muted mustard yellow and gray to her elegant children’s furniture (versatile for many ages), her furniture is seductive, to say the least. If you have the chance to speak with Chung-ah you’ll find that she’s as stylish as the furniture and apt to customize both accents and furniture pieces to your personal style.