Korea’s first Puma sports fashion concept store, Puma Select, opened its doors in Times Square Mall this past September. What makes this store different from all its counterparts around Seoul is that it is solely dedicated to fashionable sportswear; that means sneakers, street style apparel and the product results of creative collaborations. Take for example the BOG Sock collection heavily advertised with K-pop boy band BTS. With fashion icon Rihanna as its creative director since the winter of 2014, Puma select is a great spot to shop for those who characterize themselves as young, energetic, modern and sleek.
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