S.O.P., also known as “Select Original Product,” is a lifestyle multi-brand shop that is especially picky when it comes to dishware and fabrics. As they believe in curating “presents for the soul,” S.O.P’s collection is focused on indoor living goods such as furniture and picture frames, as well as fabrics imported from Run Dress[SS1] . Although the shop’s address places it right on the hectic main street of Garosugil, S.O.P. rises above the crowds and noise for a calm and, in comparison, practically spiritual shopping experience on the fifth floor. Keep in mind that the shop is closed on weekends and national holidays.
Apgujeong-ro 12-gil 18, 5F
|Opening hours:||10am-6pm (closed Sat,Sun)|
|Transport:||Sinsa Station(Line 3), exit 8.|