Simply entering the door is like an act of visual purification. The founder of this shop is artist Keum Dong-won, who expresses beautiful human emotions through color, touching on themes such as nature, life, music, and time. The artist creates and sells various items such as scarves, bags, watches, cups, and mirrors, all based on his own work. This space holds the answer for all who wish to bring a little more artistry into their everyday lives, as well as people who are looking for a beautiful gift to give. Of all his works, the artist is fondest of the clock. Each glance at the clock is an opportunity to appreciate the work of art, making room for contemplation in the hectic daily grind. The artworks and frames range from 20,000 won to 150,000 won, the scarves and watches from 30,000 won to 100,000 won, and the bags and wallets from 50,000 to 130,000 won.