There are two neighborhoods constantly buzzing amongst Seoul's trendsetters: Apgujeong and Sinsa. While at first glance you might think they're just there for the fancy restaurants and nice cafes, you'll later observe that no one leaves the district empty handed. All the trendsetters are shopping and they're shopping at these store right now. Don't miss out.
Sinsa and Apgujeong shopping guide
Get the best from stores at the forefront of Seoul fashion–with our pick of the best shops in Gangnam’s trendsetting neighborhoods of Apgujeong and Sinsa