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Buly 1803

  • Shopping
  • Apgujeong-dong

Time Out says

Walking into Buly 1803’s Seoul flagship store upon arriving at its sapphire colored front, you’ll most likely to feel as if you’re entering another dimension—to the early 19th century Paris, to be exact. Revamping the historic brand founded by Jean-Vincent Bully who had made a name for himself among the French aristocracy for his authentic beauty formulas in the early 1800’s, Buly 1803 gained an almost cult like following since its first opening on rue Bonaparte in 2014. Now, in Seoul, the atmosphere of and details that went into this brand’s fresh location exudes exactly that: craftsmanship, refinement and a dash of classic Parisien sensibility. This means that Seoulites do not need to wait till the vacation to try Buly 1803’s alcohol and glycerine free, water-based fragrances and naturally sourced skin care products on rue Bonaparte in the sixth arrondissement of Paris. The professional staff will help you test any of their famed products and provide information whenever you need.

Created using latest techniques, all of Buly 1803’s perfumes have the capacity to retain the essence of the scents without causing any irritation or dryness for the skin. With its lovely characters, the Lichen D’Ecosse created with wild moss and geranium extract certainly does live up to its title as the Signature perfume, while the woody and earthy Makassar exudes lasting charms with its charismatic herbal aromas. As for the facial and body care lines, the Pommade Concrete hand and foot cream still remains the bestseller, but for me, the Pommade Virginal hydrating cream and body lotion were the winners. The essential oils, another reason behind Buly 1803’s fame can be selected for individual beauty regime necessities. Encompassing the lines, each of Buly 1803 products contains rare ingredients sourced from nearly 50 countries, including Nightingale droppings and emu oil, a traditional Aboriginal recipe.

A visit to Buly 1803’s Seoul flagship store is certainly one that opens a door to an apothecary of elaborate and innovative creations. Filled with elegant dreams of the Parisien perfumer, the location in such far distance and time proves that the brand is living up to its slogan here and now—“with a respect for the past and a curiosity for the present.”

Written by
Dong-mi Lee


434-5, Apgujeong-ro
Perfumes 198,000 won, Pommade Virginal hydrating cream 68,000 won, Pommade Concrete hand and foot cream 58,000 won, Lait Virginal body lotion 68,000 won.
Opening hours:
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