With skateboarders in beanies on their advertisements, you might think that thisisneverthat. is just another street brand for boarders. However, the brand is one that’s being recognized by fashionistas, DJs and other street culture fanatics. Their collection smoothly mixes in classic jackets and slacks amongst their more casual wear. Collaborating with Puma, Jan Sports and Vans, their products were previously only found in select Vans’ shops.