“This is it?” We say with surprise when we arrive at the doorstep of the small two story building. Why on earth would a trendy fashion designer choose this barren locale for their showroom? Lee Dong-in’s answer is simple: “A friend introduced it to me.” Used Future is a Korean label with a modest following that’s known for its simple yet whimsical designs. It began as a men’s clothing line and gradually moved into a unisex fashion. Cheil Industries’ recent collaboration with Beaker showcased an attractive line of their products. Their apparel can be found in many boutiques and stores around the city, but check out their showroom—it really taps into the mind of the designer.
|Venue name:||Used Future|
|Opening hours:||Please, call to reserve before visiting.|
|Transport:||Seoulsup Station(Bundang Line), exit 1.|