Surely you’ve heard people question how Korean’s have such flawless skin, silky hair and unique style of make up. After all, Korea has become one of the leading trendsetters in the cosmetics world, with Korean make-up and skincare brands gaining momentum and international recognition. A walk in Myeongdong or Garosu-gil might provide you with the level of energy and enthusiasm the industry has in this country, but heading over the 14th annual Beauty ExpoKorea will provide you much more insight and a lot more to see. The BeautyExpo will encompass oriental cosmetics, perfumes, men’s cosmetics, spa equipment, hair care/dye, wigs, nail art products/equipments, organic cosmetics, henna, beauty salon interior, make up and plenty more. Seminars will include sanitation education for shop owners and trends/market expansion strategy of Halal cosmetics among others while a couple of colorful competitions will also take place. Come see one of the largest cosmetics conventions in Korea, the stepping stone for international cosmetics brand into Asia.