It’s not just a sale on clothes and cosmetics, but a whole festival created by the Visit Korea Committee offering benefits like 1 + 1 events, discounts and free gifts from all over Korea. The festival will encompass shopping, flight/transportation, accommodations, beauty/health, show performance, tourist attractions, and food and beverage among other areas. For example, Asiana Airlines is providing a 1+1 event for 2 or more people on routes to China and Japan while Hyundai I' Park mall, Shinsegae Department Store, and Lotte Duty Free will be offering various discount benefits up to 50%. In addition, various experience events will be held in accordance to the theme of Must-Buy, Must-See, Must-Do and Must-Eat taking place each week. As for K-pop, 2PM and INFINITE will be celebrating the opening of the grand sale festival on the 30th of September at Yeongdongdaero in Gangnam. Other Hallyu artists are scheduled to play on the 14th and 15th near Yongsan Station and COEX shopping mall. Check out their website www.koreasalefasta.kr for all the information you need, coupons you might want to download, and events you just can’t miss.