Steve Jobs once said: “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.” Examining this concept of design on several different levels is the Seoul Design Festival, now happening for the 15th year. The festival invites over 200 brands, as well as international and domestic designers, to share a wide range of innovations ranging from strictly conceptual to feasible and practical. Under the theme of “#Play” spectators will be able to see exhibitions on current trends, purchase innovative design products and have the unique opportunity to meet several designers face-to-face. More than 90,000 people came out to this five-day festival last year, so don’t miss out on these Seoul designs that everyone will be talking about.