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Style director Sarah Kate Watson-Baik

Style director Sarah Kate Watson-Baik picks her favorite spots in Seoul.


Sarah is a style director and host of Fox's STAR World Asia and CJ E&M's K-Style. Currently she is focusing on her personal YouTube channel,  UrbanWit, about her life in Seoul.

Three Favorite places in Seoul

Gwangjang Market
  • 3 out of 5 stars
  • Shopping
  • Markets and fairs
  • Jung-gu
  • price 1 of 4
“Seoul is a paradise for fabric shopping and while most people venture to Dongdaemun for all their fabric, haberdashery and accessory making  needs, my heart (and stomach) belong here. Where else in town can you get a custom-made hanbok at an affordable price, Italian silk and loose Swarovski crystals and then top it off by eating the city's best  bindaetteok?”
  • Shopping
  • Boutiques
  • Hannam-dong
“Near my home in Hannam is Beaker, one of Seoul's fashionable select shops that has on-trend global items as well as a good selection of  Korean local designers. I love looking at their jewelry, new cosmetics and limited edition fashion pieces. After Beaker, check out the back streets of this newish fashion neighborhood.”
Common Ground
  • Shopping
  • Pop-up shops
  • Jayang-dong
  • price 2 of 4
“A cool and trendy cultural space, the highlights of visiting this mall  include shopping for local brands [getting] yummy kimchi fries from the Kimchi Bus and [watching] the various popup activities on the grounds. I also have a big crush on the architect, who may or may not be my husband.”

Before it's Hot

  • 4 out of 5 stars
  • Restaurants
  • Vegan
  • Itaewon
“Plant is not new, but perhaps new to those not in the veganknow. I'm not 100% anything, but [I] love and appreciate this home-style café that’s reminiscent of California. They serve fresh, vegan comfort food and some of the most amazing vegan cakes in Seoul, and you don't have to be vegan to appreciate them! Never disappoints!”

Recommendation for out-of-town visitors

Balwoo Gongyang
  • Restaurants
"Not a fashion location exactly, but it’s definitely got its own aesthetic that will inspire the creative in anyone, even the avid meat eater! Located  across the street from Jogyesa Temple, Balwoo Gonyang offers beautiful spreads of Korean Buddhist temple cuisine. As it is vegan and Buddhist, its omission of pungent ingredients and creative courses are incredibly delicious. For friends visiting Seoul that need a break from the barbecue, I take them here!"
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