Hanbok — to wear one usually means you are headed to an extremely formal event. Well, that’s how it used to be. More and more, hanbok-wearing crowds in Seoul are becoming a common sight, especially in the trending Bukchon and Seochon areas of Northern Seoul, with the palaces providing a fitting atmosphere allowing young couples and groups of friends alike feel comfortable enough to adorn themselves with the traditional attire. Interestingly enough, while many have assumed that this is merely a passing trend, being out and about in a more traditional or modern hanbok seems to be only growing in popularity. Among over 80 hanbok rental shops in the Jongno-gu district, Time Out has picked out a selection for all you traditional, modern and postmodern souls.
Rent hanbok on the cheap and get free admissions at Seoul's major palaces, hang out at Gyeonbokgung’s secret pavilion where the kings and queens threw parties back in the day, or get a free tour of Joseon's most well-known recreation site or Korea’s first European-style stone building located inside a traditional palace.