Hanbok — to wear one usually means you are headed to an extremely formal event. Well, that’s how it used to be. More and more, hanbok-wearing crowds in Seoul are becoming a common sight, especially in the trending Bukchon and Seochon areas of Northern Seoul, with the palaces providing a fitting atmosphere allowing young couples and groups of friends alike feel comfortable enough to adorn themselves with the traditional attire. Interestingly enough, while many have assumed that this is merely a passing trend, being out and about in a more traditional or modern hanbok seems to be only growing in popularity. Among over 80 hanbok rental shops in the Jongno-gu district, Time Out has picked out a selection for all you traditional, modern and postmodern souls.