Main Event: The Rise Of The Millennials W/ Wendi Powers

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Main Event: The Rise Of The Millennials W/ Wendi Powers
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Tampa Bay Business Owners says
Everyone seems to be talking about Millennials today. What is it about this generation that has everyone so captivated? It’s not just that they are the largest generation of the population today, Millennials have disrupted almost every consumer category and have re-written the rules of marketing.

Millennials do not fall into traditional consumer behavior and consumption patterns of previous generations. Businesses from every sector are attempting to understand them with varying degrees of success. The disconnect is most evident when you examine current marketing strategies aimed at Millennials. Many brands continue to push traditional life markers in ways that drove older generations’ purchasing habits. These tried and true marketing tactics don’t have the same success with Millennials.

Wendi Powers is with Pandora Radio and has will help you see Millennials in an entirely new way! We'll discuss Millennial trends, what they value most, the importance of a mobile strategy to engage this “connected” consumer, how Pandora engages Millennials and how other marketers use Pandora to connect with and engage Millennials.
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By: Tampa Bay Business Owners

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