starbucks fragment design

Cult streetwear label Fragment Design releases limited edition Starbucks cups


Starbucks enjoys immense popularity in Tokyo and Japan. Not only does the world's biggest coffee chain release a constant stream of new drinks and merchandise exclusive to Japan, it also has some of the most beautifully designed and architecturally unconventional coffee shops in cities across the country. Now, it has just released a new limited-edition cups for the chain's instant coffee brand Via in collaboration with popular Japanese streetwear brand Fragment Design.

Hiroshi Fujiwara, founder of Fragment Design, has been collaborating with Starbucks since 2012, releasing several mugs and tumblers through the years. This time, however, he's releasing a much more affordable product, costing just ¥1,300 for a set of five cups and it includes a set of caramel or mocha flavoured Starbucks Via instant coffee. These may look like the usual translucent plastic takeaway cups but they have Fragment Design’s double thunderbolt logo printed on one side, along with the classic Starbucks mermaid on the other. Just pour some milk into the cup along with a packet of Starbucks Via and you'll have an iced mocha instantly.

Fragment x Starbucks Via Coffee Mocha/Caramel Essence & Cup is now available online and at Starbucks outlets across Japan starting Wednesday, August 7 (while stocks last).

For more information about Starbucks Japan, click here.

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