A month ago, 7-11 stunned Japan by announcing that they would be selling draft beer in their convenience stores for a mere ¥100 until the end of summer. Needless to say, the campaign went viral – so much so that 7&i Holdings decided to call it quits before the promotion even started. Luckily for us, another shop (albeit a much smaller franchise) has decided to step in where 7-11 left off.
Coffee Mafia, a small Tokyo-based chain of caffeine suppliers, has started selling beers and highballs from ¥100 as a test until August 31 2018. You'll be able to get yours every day from lunchtime at both their Nishi-Shinjuku and Iidabashi locations. A small-size beer or highball will be ¥100, medium ¥190, while large will set you back ¥280, tax included. It's cheaper than most convenience store (canned) beers, and certainly a calmer experience than drinking in a cheapo izakaya.
You'll have to order at least one item per person, and you'll get your subsequent beer orders/refills in the same cup. You're also requested to drink the beer or whisky-soda on the premises, or be mindful not to cause any disturbance to the surrounding establishments if taking out. Drink safely in this heat, folks. And remember, always drink responsibly.
If you're looking for some of the city's top all-you-can-drink deals, we have the deets here.