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Forget pheromone perfumes – the Shin-Yokohama Ramen Museum now sells ramen-inspired fragrances

The museum’s revamped gift shop stocks perfume and lipstick inspired by the beloved noodle dish

Shota Nagao
Written by
Shota Nagao
Editorial Assistant, Time Out Tokyo
Forget pheromone perfumes – the Shin-Yokohama Ramen Museum now sells ramen-inspired fragrances
Photo: Shin-Yokohama Ramen Museum Co., Ltd.
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Many museum shops in the Tokyo area offer quirky trinkets and souvenirs you won’t find anywhere else, but the Shin-Yokohama Ramen Museum might just take the cake. Dedicated entirely to the beloved noodle dish, the museum is marking 100 years since the start of the Showa era (1926–1989) with a newly renovated shop featuring, among many other noodly novelties, inventive ramen-themed fragrances and cosmetics. 

Forget pheromone perfumes – the Shin-Yokohama Ramen Museum now sells ramen-inspired fragrances
Photo: Shin-Yokohama Ramen Museum Co., Ltd.Ra-Haku Fragrance01 'Ramen'

For a scent that’s intended to brighten your mood and capture the anticipation before your first sip of ramen, try Ra-haku Fragrance 01 ‘Ramen’, which features woody mid-notes of guaiac wood and white cedar, rounded out by lingering sandalwood. Another highlight is Ra-haku Fragrance 02 ‘1958’, inspired by the energy of and nostalgia for Japan’s rapid economic growth during the Showa period. 

Forget pheromone perfumes – the Shin-Yokohama Ramen Museum now sells ramen-inspired fragrances
Photo: Shin-Yokohama Ramen Museum Co., Ltd.Ra-Haku Original 'Chicken oil' lip gloss

Not into perfume? Bring home a lipstick that mimics the golden sheen of chicken oil – the savoury finishing touch that gives ramen its signature richness.

Forget pheromone perfumes – the Shin-Yokohama Ramen Museum now sells ramen-inspired fragrances
Photo: Shin-Yokohama Ramen Museum Co., Ltd.

Both the fragrances and lipstick are now available at the Ramen Museum’s gift shop. While you’re there, consider also picking up one of their playful ramen bowl and noodle-strainer plushie sets – perfect for those moments when all you want is to hug a bowl of ramen.

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