Uniqlo has had its fair share of designer collabs, and is now straying even more firmly into happily printed territory with their latest Marimekko collaboration.
The Finnish brand, known for its vividly printed fashion and lifestyle items, is already quite popular here – there are a good 35 stores in Japan, the most of any Asian country (the others only have five or less). Ergo, expect frenzied sales, especially online.
The collection is due to go on sale from March 30 across 19 countries and in Uniqlo's online store, and features tops, dresses and trousers, all in a quite loose and breezy fit.
Accessories have been taken care of as well, in the form of drawstring backpacks, tote bags and slip-on sneakers. The prints, ranging from big polka dots to intricate flower designs, were all designed by Marimekko's Maija Louekari.
Prices range from ¥1,500 for a T-shirt to ¥3,990 for a pair of trousers or a printed dress. So far, the collection seems to be primarily female-focused, although we can definitely see any gender rocking these items.
We predict an invasion of polka dot-clad Tokyoites come March 30 – Yayoi Kusama would definitely approve.
Photos courtesy of Uniqlo