Shu Uemura Tokyo Makeup Box
Photo: Shu Uemura

Shu Uemura’s new global flagship store in Omotesando looks like a giant makeup box

Opening this April, Tokyo Makeup Box will offer limited-edition Shu Uemura beauty and skincare products

By
Kaila Imada
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Tokyo is a shopping haven, and what makes the retail experience all the more memorable are the amazing cutting-edge architecture that houses the major brands and international labels. We’re still admiring the revamped Louis Vuitton building in Ginza, but the latest to set up shop in the capital is home-grown cosmetics brand Shu Uemura, which is opening its first global flagship beauty boutique in Omotesando. 

Shu Uemura Tokyo Makeup Box
Photo: Shu Uemura

Known for its collection of makeup and skincare products, the brand was founded by its namesake Japanese makeup artist in 1967. It was originally known as Japan Makeup before changing its name to Shu Uemura in 1983. 

The new global flagship store, dubbed the Tokyo Makeup Box, is inspired by Uemura’s iconic jet-black makeup box. It offers an extensive range of cosmetics and skincare items as well as limited-edition products that will only be available at the new shop. 

Shu Uemura Tokyo Makeup Box
Photo: Shu Uemura

The interior of the shop features stunning calligraphy art by renowned Japanese calligrapher Mami and a special Shu Uemura kokeshi wooden doll known as Shu Shu. The company says the doll symbolises traditional Japanese craftsmanship and creativity. 

Shu Uemura Tokyo Makeup Box
Photo: Shu Uemura

The personalised gift wrapping service is one of the highlights of the new store – your items will be wrapped in red, black and white paper inspired by kimono and origami. A special service counter will also offer custom engraving and professional brush cleaning services.

Shu Uemura Tokyo Makeup Box
Photo: Shu Uemura

Just some of the limited-edition items you’ll find in store include tumblers, vanity cases, tote bags and pouches. You can even purchase your very own version of Shu Shu the kokeshi doll. A special premium edition of Shu Uemura's iconic eyelash curler will also be sold here along with three new sets of false eyelashes featuring dramatic colours.

The Shu Uemura Tokyo Makeup Box opens on Friday April 16. For more information, visit the official website.

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