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This exclusive Sega pop-up store is now in Tokyo for one week only

The video game company is selling dozens of never-before-seen items in Shibuya for its 65th anniversary

Written by
Christopher House
Associate Editor, Time Out Tokyo
'Sega 65th The Limited Shop' storefront
Photo: ©Sega | 'Sega 65th The Limited Shop' storefront
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Fan of all things Sega? Well, you're in luck. To celebrate its 65th anniversary, the video game company has opened a seven-day pop-up store in Shibuya, and not too far from Sega Store Tokyo to boot.

'Sega 65th The Limited Shop' interior
Photo: Christopher House'Sega 65th The Limited Shop'

The pop-up features dozens of never-before-seen items produced specifically for the event, ranging from keyrings and acrylic stands to T-shirts, caps and other apparel.

'Sega 65th The Limited Shop' merch
Photo: ©Sega'Sega 65th The Limited Shop' merch

The extensive collection spans the gamut of Sega's many games and characters over the years. Merch starring everyone's favourite blue hedgehog abounds, natch, but you'll also find items featuring the likes of Like a Dragon / Yakuza, Sakura Wars or the incredibly obscure cult-classic life simulation game Roommania #203, made for the Sega Dreamcast in 2000, among others.

'Sega 65th The Limited Shop' Lugosis & Strato collab
Photo: Christopher House'Sega 65th The Limited Shop' Lugosis & Strato collab

You'll also find items created through artistic collaborations with the Sega brand. Five international and local artists showcase their work, including Italian twin-brother visual artists Lugosis & Strato (work pictured above) and acclaimed painter Shohei Ochiai, who has previously collaborated with American singer-songwriter and music producer Pharrell Williams.

Time Out tip: For bonus merch, you can purchase a 65th-anniversary Sega cup from the restaurant that shares a space with the pop-up store for just ¥850. Customers also receive a commemorative Sega sticker with their purchase upon request (while supplies last).

'Sega 65th The Limited Shop' Sonic merch
Photo: Christopher House'Sega 65th The Limited Shop' Sonic merch

'Sega 65th The Limited Shop' takes place at the 'Park in Park' space of Miyashita Park in Shibuya until May 28 and is open daily from 11am to 9pm (11am to 6pm on the last day).

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