Discover the humble history of the world’s most famous fish at Tsukiji Outer Market


The Tsukiji Market has its origins in Edo’s earliest days, when shogun Tokugawa Ieyasu invited fishermen to his new capital to supply his court with fresh seafood. The original market, which had a significant impact on Edo food culture, was located near Nihonbashi until it was destroyed by the Great Kanto Earthquake in 1923. Tsukiji replaced it in 1935, growing into not just one of the largest fish markets in Japan, but one of the largest in the world. By making top quality seafood readily available, Tsukiji had a profound impact across Tokyo’s modern food culture, from high-end sushi restaurants to simple grilled fish eateries.
While the wholesale market relocated to Toyosu in 2018, you can still visit the Tsukiji Outer Market and the Tsukiji Uogashi complex to gain a sense of the enduring legacy of its merchants and restaurateurs. One particularly influential shop that maintains a presence at Tsukiji is the intermediate wholesaler Hiei, which opened in 1927 and focuses primarily on high-quality tuna. Third-generation owner Eiji Kusumoto explains that the most famous – and expensive – fish in the world was viewed very differently in the Edo period.
‘Prior to modern refrigeration, tuna was definitely considered a lower-grade fish,’ he says. ‘People in Edo did eat tuna, but because it was difficult to preserve and would spoil quickly, much of it ended up thrown onto fields as fertiliser or turned into lamp oil. Or – they fed it to cats.’ Tuna became more popular in the capital in the early 19th century with the invention of edomae sushi, made using slices of fresh fish marinated in soy sauce for preservation and flavour.
A much more dramatic rise would come in the 20th century, when bids at Tsukiji’s famous tuna auctions often rose upwards of 1 million USD for a single fish. With their delicious cuts of dark red tuna, Hiei has played a major role in feeding this increased demand over the past century. These days, you can visit their restaurant Tekka-ya Hiei on the second floor of Tsukiji Uogashi to sample their best – either as sashimi or on top of a bowl of rice.








