BlueSis

BlueSis is a pastel-blue reset button off the busy streets of Shinjuku Sanhome, tucked into a quieter residential pocket. Running online for almost nine years, with the Shinjuku location hitting around three, it’s a kawaii culture store that treats getting dressed like the mood boost it should be.

While not locked to one genre, the store leans unapologetically girly, with lace skirts, fluffy knits, satin dresses and gingham tops, plus a well-curated wall of accessories, bags and hats. There are also small home bits like vases and glasses mixed in, sealing the store’s cottage-core vibe. The references come from overseas style, old Japanese street snap magazines and runway collections, but the vibe stays playful. Everyone’s welcome regardless of gender.