The curiously named #FFFFFFT (it’s pronounced shiro-tii, meaning ‘white tee’) says it’s the world’s first store dedicated to the classic white T-shirt. The shop gets its name from the hexadecimal colour code for – you guessed it – white, and offers a curated selection of white T-shirts from different brands around the globe.
Just some of the labels you'll find here include Fruit of the Loom, J Crew, Splendid, Gildan, Secondskin, American Apparel, Shichi-Sun and more. The shop’s official Instagram highlights individual T-shirts with details on fabric, fit and a little background information on each brand.
This Sendagaya shop is only open on Saturdays and Sundays, so if you really want to get a feel for the shirts, you’ll want to stop by over the weekend. If white is not your colour, #FFFFFFT also has a sister shop known as #000T, which specialises in black T-shirts.