Mitame

Mitame feels like walking into a small independent gallery that happens to sell clothes. It’s based in Nishi-Shinjuku, built around small brands, collaboration-minded designers and pieces chosen for attitude as much as design. The space has that slightly funky, handmade feeling where the brands do most of the talking. It’s not locked to one lane, which is the point. 

A lot of the pieces read like wearable art; if Tokyo Fashion was a piece it would probably come from Mitame. It’s a store that cares about the person wearing the clothes first, not the status of the tag. The philosophy is simple and kind of brutal: fashion can take what you dislike about yourself and flip it into a strength. Mitame started as an alternative creative space before it became a full shop, and you can still feel that. It’s a place for meeting people, collaborating, and leaving with something you won’t see anywhere else.