1. Neova
    Timeout
  2. NEOVA
    Photo: Analicia Graca Creative Direction: Jasmina Mitrovic

Neova

  • Shopping
  • Harajuku
Jasmina Mitrovic
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Time Out says

If you grew up with an obsession with club flyers and weird internet fashion, or you’re part of the ’I was born in the wrong era’ cult, Neova is the spot for you. Started online in 2022, it’s basically a love letter to ’90s and 2000s cyber rave: space references, reflective materials, and pieces made for strobe lights and sweaty basements.

Once you’re inside, you might actually believe you’ve time travelled – aliens included. They take the aesthetic seriously: the styling, the references, even the staff themselves. Everything feels like it was pulled from another era without the over-used feeling that can come with vintage piece purchases.

The selection consists of classics like Foetus and Cyberdog, W.&.L.T. and brands like Tripp NYC, plus other staples that show up in rave wardrobes across decades. They put their money where their mouth is through pop-ups at raves and the occasional hosting of their own events. If you’re around Tokyo this March, they’ll be holding an anniversary party at Circus Tokyo – perfect timing to put your new threads on the dancefloor.

Details

Address
Urahara Central Apartment 205
3-26-5 Jingumae, Shibuya
Tokyo
Opening hours:
2pm-9pm, Saturdays & Sundays 1pm-9pm
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