Nubian Harajuku

Nubian is Harajuku heavy-hitter status. With a big selection, it's the kind of store you might walk into just to look and accidentally spend an hour in. The store's selection is like New York-meets-Tokyo streetwear, and pretty much a haven if you’re into the opium demon vibe: Rick Owens, Balenciaga, Vetements, Protocol Index and an array of East Asian labels that hit the same fashion-forward notes. They’re well connected into hip-hop and street culture, and they’ll regularly fuse shopping with events through DJs, pop-ups and brand activations, so it feels like fashion meeting the people who need to see it.

Nubian has been holding its position for over twenty years, and you can feel that confidence in how they run the store. It’s not trying to convince you it’s cool – it just is. The staff know what their customers want before the customer says it, and the store moves like it’s part of a larger nightlife rhythm. If you dress with attitude and want your clothes to do the talking, Nubian is where you’d go to hone that.