Prov Tokyo

Prov is skateboarding, but grown up the way Tokyo skate style has grown up. Boards, hardware and the real-deal skate brands are the foundation, but the clothes span wider than that – because skate has basically become street style’s backbone. Your skater friends might look like they threw something on, but the proportions are always right, and Prov is the cheat sheet for learning the fast way.

The best part is it doesn’t feel poser-y. This isn’t mall skate culture. The staff are actually in it, and you’ll see them skating the streets nearby. The store runs on community, and you can feel that through their activations and service. It’s also a good place to reset your wardrobe with stuff you can wear every day, beat up, and still look clean. Their selection pulls in labels like Fuck This Industry, Punk and Yo and Homies Network, plus their own eponymous label in the mix.