Pulp

Pulp is ‘new street culture’ with a community backbone: local and overseas brands, constant pop-ups and a space built for coming together. There’s a DJ booth in the store, and you can feel that their idea of fashion includes the scene around it, not just the items on the rack.

The selection moves between Tokyo brands like Afb, BoTT, Paranoid PD, Kowga and Car Service (the founder of which also acts as Pulp’s creative director ), plus overseas names like Acne Studios, Our Legacy, Paloma Wool and more.

The layout is open and easy, almost box-store-ish – which is why it works. It takes the energy of the hidden backstreet IYKYK shops and makes it accessible without watering it down. If you want to shop the Tokyo scene without feeling like you need insider credentials, Pulp is your entry point. It’s one of those places where you can build a full look without it turning into a scavenger hunt across three neighbourhoods.