The Elephant

The Elephant is Jingumae street-snap culture turned into a real store. You walk in and it makes sense why stylists, designers and fashion kids stay loyal. Their buying question is simple: would someone have fun wearing this? Started in 2018, they grew from a small start into a multi-location shop with a clear identity: original pieces, new brands and vintage, all living together under one roof. 

The flagship has two floors, and each one does something different. Their own original line anchors the identity, upstairs brings in the vintage, and downstairs runs newer Japanese and overseas brands. They’ve also played with rework projects, and even made furniture using reworked fabric, which tells you how far their idea of fashion extends. It’s a store that rewards one good purchase that changes your silhouette and makes everything else you own look better.