Let's start with lunch
With a grand total of five shotengai (shopping arcades) in the vicinity of the station, you won't have any trouble finding places to spend money in Nogata. Here, we look at spots found along the streets closest to the station, while also highlighting the area's status as a ramen 'battleground'.
A neighbourhood classic, this always-busy eatery has been feeding hungry Nogatans since 1936. Just stopping by for a beer seems to be a popular option for many locals, but we recommend eating your fill with the 'A Set' (¥920), a teishoku consisting of fried chicken, ginger pork, miso soup, rice and pickles – enough to satisfy even the most ravenous of eaters. The highlight is probably the wonderfully juicy karaage chicken, which goes nicely with the Shokudo's homemade tare sauce.
Now operating a total of six shops in Tokyo, Nogata's last best hope (at least when it comes to ramen) got started here. Once one of the leading lights on the 'ramen battleground' that used to engulf Kannana-dori and its surroundings, Hope offers its signature Nogata Hope Ramen (¥740) with a rare triple soup: chicken and vegetable mix, pure vegetable, and pork base. The resulting tonkotsu concoction is punchy and a little greasy – consider telling the staff you want your fat cut down a notch.
And now for that shopping
If you still have a few yen left over after lunch, it's time to start exploring the multitudinous retail options available near the station. Edible souvenirs are particularly well represented.
A yakitori joint by trade, this shop has two locations in the area and serves up a nice selection of small sides – try the tuna menchikatsu (¥190) or the spicy potatoes (¥130), which together are almost enough for an entire meal. Tastes great both when fresh and after microwaving.
Grab some healthy grub on the go at this bento shop, which offers veg-heavy set deals complete with salad, rice or pasta, plus a main dish of your choice. All the food is homey, sparingly seasoned and healthy – which is why Harumichiru enjoys enduring popularity among the area's trendy ladies.
There's been a queue outside this tiny bakery practically ever since it opened in November 2014, and the pastries are the reason why: their croissants, danish bread, curry rolls and the like often sell out long before closing time. Their raspberry danish (pictured) is a buttery, airy creation topped with just-right raspberry jam and a little melted cheese, and is sure to put a smile on your face even on a rainy day.
Holding its own since 1933, Kintoki is a wonderfully old-school senbei (rice cracker) shop that's trying to keep up with the times by always developing new flavour combinations. In addition to their seasonal specials, our visit saw creations like a thin cracker wrapped in soft nori seaweed and one paired with a combo of nori and cheese. If you're looking for a gift, try picking up one of their variety bags (from ¥150).
Time for a coffee break
Regulars pack the room throughout the day at Muku, Nogata's top kissaten (old-school café). If you need a little something sweet, order the Cake Set – a decent cup of coffee plus a choice of handmade cheesecake (our visit saw options like cream cheese, orange cheese, chocolate cheese and rare cheese) – and kick back while listening to the locals' chatter.
Break out the booze
There's one more eatery in Nogawa that every visitor to this neighbourhood should stop by – unless you've sworn off alcohol altogether. This skewer specialist isn't exactly the kind of spot you'll want to while away the hours at though, so we're also giving you an alternative boozer to consider.
Stepping out of Nogata Station, look for the blue noren curtain with the word 'yakiton' (やきとん) on it and you'll find Akimotoya, a certifiably down-to-earth izakaya specialising in roast giblets (motsuyaki) and other pork skewers, available from ¥120. Miso-dipped skewers are their most popular dish, followed by the eminently beer-compatible motsu-nikomi stew. The Hoppy cocktails complete the experience.
As the name suggests, the interior of this quirky eatery is designed to resemble a tent – albeit a rather spacious and colourfully decorated one. The regulars seem to be fond of the shop's smoked meat and fish, but we recommend the excellent, veg-packed keema curry or the spicy taco rice. Still, if you're only here for a drink or three, the smoked appetisers are well worth a shot, as are wintertime drinks like glühwein and warm sangria.