Harajuku’s Frame Gallery hosts the first curated exhibition from BoTT (Birth of the Teenager), one of Tokyo’s most influential youth-driven streetwear labels. Titled ‘I Need You More Than Ever’, the show features artists Sergio and Elliott, both of whom have been central figures in BoTT campaigns as models, collaborators, and part of the brand’s extended family.
Alongside their artwork, the exhibition introduces collaborative tees and a limited blanket designed between the three. It’s a move that shows BoTT shifting from pure fashion into cultural curation, anchoring itself not just in clothing, but in the art and people that shape the youth scene around it.