1. Lemon orchards, Ikuchijima
    Photo: SuppliedThe lemon orchards at Ikuchijima
  2. Soil Setoda, Ikuchijima
    Photo: Supplied by Shiomachi PlanningA guestroom in Soil Setoda
  3. Lemon orchard, Setoda, Ikuchi Island
    Photo: Supplied by Shiomachi PlanningNatural lemon farming on Ikuchijima
  4. Minatoya, Soil Setoda
    Photo: Supplied by Shiomachi PlanningMinatoya restaurant in Soil Setoda
  5. Overview Coffee Roasters, Setoda
    Photo: Supplied by Shiomachi PlanningOverview Coffee Roasters in Soil Setoda

Japan’s lemon island Ikuchijima is reinventing itself with community-based tourism

The idyllic Ikuchi Island in the Seto Inland Sea has seen a spate of new openings lately, catering to visitors and locals alike

Lim Chee Wah
Written by
Lim Chee Wah
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Setoda got the travel world’s attention in recent years when famed hotelier Adrian Zecha – the founder of Aman resorts – opened his new hotel brand right here in this sleepy seaside town on Ikuchi Island (or Ikuchijima in Japanese) in Japan’s Seto Inland Sea. Azumi Setoda, named after a local seafaring tribe, is just one of several new projects seeking to revitalise the island.

The Inland Sea was historically an important maritime trading route. Today, however, it’s known for its idyllic sun-kissed islands, which also include the world renowned art destination Naoshima. Avid adventurers also flock here for the Shimanami Kaido, a 60km-long cycling route connecting two of Japan’s main islands, Honshu and Shikoku, while passing through a clutch of small islands including Ikuchi.

But like many of Japan’s rural areas, Ikuchi Island is undergoing rapid depopulation exacerbated by youth migration to big cities, low birth rates and of course, an ageing population. However, a group of visionary architects and urban planners are seeking to transform the island with a unique, sustainable approach that benefits, above all else, the local community. They want to revive the island not just for tourism but also make it an attractive place for locals to live and thrive.

Here are four venues and attractions that are breathing new life into this serene island of lush citrus groves (more on that later) and sparkling blue sea teeming with abundant seafood.

Soil Setoda
Photo: Soil Setoda

Soil Setoda

Upon your arrival at the island's ferry jetty, a pair of buildings collectively known as Soil Setoda greets you at the gateway of the island’s Shiomachi shotengai (shopping street). The simple warehouse on the left, named Kura, is a testament to the island’s prosperous past as a salt producer. The humble building has lived many lives: first as a storehouse for salt, then rice, and later as a local history museum. Today, it’s home to the first and only Japan offshoot of Overview Coffee from Portland, along with an information centre and a small boutique carrying artisanal products.

Overview Coffee’s passion in championing environmental stewardship as well as the well-being and sustained livelihood of coffee farmers aligns perfectly with the spirit of Ikuchi Island. Organic beans are sourced from sustainable farms in the coffee belt countries of Ethiopia, Rwanda (run by women farmers no less!) and Honduras, and then roasted on-site here in Kura. With prior reservations, you’ll be able to appreciate Overview Coffee’s light to medium roast via cupping sessions.

Across from Kura is the modern, minimalist wood and glass building that serves as the town’s lifestyle centre. Appropriately called Living, this double-storey structure houses a cluster of cosy guest rooms overlooking the sea on the first floor, and Minatoya, a produce-driven restaurant, on the ground floor. The split-level restaurant seating area also doubles as a community lounge that’s perfect for digital nomads, where you can remote work in comfort when you’re not digging into beautiful dishes that celebrate the freshest seasonal ingredients sourced directly from local producers.

Azumi Setoda
Photo: Azumi Setoda

Azumi Setoda

Aman founder Adrian Zecha’s new hotel is an ode to Japan. Set in a lovingly restored 140-year-old former home of the distinguished Horiuchi family, Azumi Setoda is a modern, minimalist reinterpretation of a ryokan. The work of Kyoto architect Shiro Miura, the hotel updates the time-honoured grace and eloquence of a traditional Japanese inn with a cool, contemporary design.

Inside the discreet all-wooden façade lies a sleek, atmospheric interior that showcases beautiful artisanal craftsmanship. There’s a tranquil inner garden with pine and cherry trees that serves as a focal point of the property. Surrounding this little slice of zen are 22 sumptuously appointed rooms that are soothing, thanks to the use of clean lines and natural materials like washi paper, tatami mats and wood. The hinoki bathtub, with its relaxing incense-like cypress scent, is definitely the highlight of each room.

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Yubune
Photo: Lim Chee Wah

Yubune

Across from Azumi Setoda is Yubune, quite possibly one of the most beautiful bathhouses in Japan. This is Setoda’s community bath and while it's operated by the hotel, it’s open to anyone (¥900 entry). Yubune has separate sections for men and women, each featuring a series of hot and cold baths as well as a sauna. Here you get to take a rejuvenating soak while being mesmerised by a stunning wall-to-wall mosaic depicting local island life by artist Mai Miyake.

Yubune also has guest rooms, but the 14 of them are very different from the luxurious ryokan suites across the road. While they are more pared down compared to Azumi Setoda, the rooms at Yubune do come with a more pocket-friendly price tag. Plus, they cater to the needs of cyclists, with a dedicated space to park their bikes in the room.

Dani Noen lemon farm
Photo: Lim Chee Wah

Dani Noen lemon farm

Ikuchi is often affectionately known as the lemon island of Japan. The Seto Inland Sea’s mild climate and low annual rainfall combined with Ikuchi’s gently sloping terrain that receives consistent sunlight create a perfect environment for growing citrus, particularly lemon. In fact, Ikuchi is the top producer of lemons in Japan, with the island now home to about 600 orchards.

Of the lot, Dani Noen is leading the charge for an all-natural approach to fruit farming. For the last 40 years, it has been cultivating organic Lisbon lemon and navel oranges that are free from pesticides and fertilisers. In fact, the farm even keeps spiders as a natural insect repellent. The orchard is also unusually scenic, with its undulating slopes facing the shimmering sea and the jaw-dropping Tatara Bridge.

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