Now through January 13, 2017, American brewing company Anheuser-Busch will be selling 37,000 gold Bud Light cans in 18-, 24- and 30-packs of beer across the entire company (except for California) that could potentially earn ale drinkers five decades worth of Super Bowl tickets.
As part of the 51 Super Bowl promotion, six people will be chosen each week to win a pair of season tickets, but just one will earn the grand prize: a pair of Super Bowl tickets for up to 51 years.
In addition to attending one of the most anticipated sports events of the season—which will take place on February 5, 2017 at the NRG Stadium in Houston, Texas—the winner will also get to watch Lady Gaga, this year's halftime performer, take the stage live.
Do you happen to live in California, where the beers won't be sold? Worry not. You can still enter for a chance to win the sought-after prize by taking a picture of your favorite NFL team, posting in on social media and using the hashtags #SBTix4Life, #Sweeps and #CA. Good luck!