A new “snow beach” in Colorado offers chilly fun in the sun

Ever feel like the perfect end to a ski day might be a day at the beach? Despite below-freezing temps and a blanket of snow, you can get exactly that – complete with cabanas, bottle service and beach games – in Aspen. 

AspenX, a premium retail and experiential company, recently launched Snow Beach, a one-of-a-kind pop-up in partnership with photographer Gray Malin. It’s a “seaside meets slopeside” experience that offers beach club vibes with epic mountain views. Located right on the slopes, the decor includes striped beach cabanas and even lifeguard stands.

But Snow Beach is much more than a cute backdrop for awesome IG pics. The project enlisted Little Nell – Aspen's only five-star, five-diamond hotel – to curate the pop-up’s bottle service and multi course food pairings, including caviar selections, sliced jamón Ibérico, individual black truffle pizza slices and homemade kettle corn.

Ready to reserve? Options include single lounge chairs with the purchase of half a bottle of Champagne or rosé, a cabana for two with a bottle of Champagne or rosé, or a cabana for six with three bottles of Champagne or rosé. Prices range from $300 to $4,800, depending on bottle selection and group size.

This snowy beach party lasts for just six weeks – from Friday, February 18 to Sunday, March 27. Make your reservations here.