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Daybreaker will host its first-ever sober festivals in NYC and L.A. this September

And hold the hangover!

Written by
Mark Peikert
Daybreaker dance party overlooking the Manhattan skyline
Photograph: Courtesy Daybreaker | Daybreaker dance party overlooking the Manhattan skyline
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If your idea of a music festival involves waking up at noon, standing in a field for eight hours and ending the night covered in someone else's beer, Daybreaker would like a word.

The global movement behind sober morning dance parties is going bigger than ever with ALIVE, its first-ever U.S. festival experience. The two new festivals will transform Santa Monica Pier and Brooklyn Bridge Park into all-day celebrations of music, movement, wellness, food, creativity and, most importantly, human connection—with nary a late-night wristband in sight.

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The first ALIVE festival will take place on Sunday, September 13, at Santa Monica Pier, followed by a New York edition on Saturday, September 26, at Brooklyn Bridge Park. Both events will run from before sunrise through sunset, offering nearly 14 hours of programming designed to get people moving, mingling and questioning why they ever thought a 2am DJ set was the only way to have fun.

The festivals follow the success of ALIVE : LDN, Daybreaker's inaugural London festival, and arrive as sober socializing and daytime "daylife" experiences continue to gain traction. Rather than building the event around a handful of headline acts, ALIVE is designed around participation, with programming that includes live DJ sets, yoga, guided runs and walks, movement classes, storytelling, sound baths, breathwork, improv comedy, interactive art, communal dining, family programming, sauna and cold plunge activations, circus performances and plenty of opportunities to meet someone you don't already know from Instagram.

"This isn't a music festival," Daybreaker founder Radha Agrawal said in a statement. "It's a festival for people who still believe humans need humans."

The festival also marks a major milestone for Daybreaker, which launched in Brooklyn in 2013 as a 180-person sunrise dance party and has since grown into a global community of more than a million people across 66 cities. Its events have taken place everywhere from Red Rocks Amphitheatre and Aspen Mountain to the Amazon River and the top of One Times Square.

Now, the movement is bringing its biggest gathering yet to two of America's most recognizable public spaces. For longtime Daybreaker devotees, ALIVE will also serve as something of a global reunion, bringing together members from cities around the world for the first time.

Tickets for ALIVE are now available, with additional artists, speakers, culinary partners and wellness programming to be announced.

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