Step aside, loyalty programs—a new membership program rewards you for being dis-loyal. Accor’s Ennismore group of lifestyle hotel brands has launched a game-changing new paid program called Dis-Loyalty that saves you money on hotel stays, food and even your daily caffeine fix when you try something new rather than staying loyal to one brand.
The hotel group—which includes unique brands like 21c Museum Hotels, 25hours Hotels, Delano, Hyde, Mama Shelter, Mondrian, the Hoxton, and more—prides itself on a dedication to “creativity and purpose,” so it’s no wonder they’ve come up with a completely new kind of program. Dis-Loyalty offers instant gratification, as there are no points to earn and no tiers to climb. You can start saving as soon as you join.
So how does it work? For $18 per month ($216 a year), members enjoy five benefits:
- 50% off just-opened hotels in the first three months after opening
- 20% off every first-time stay in every hotel
- 10% off for return stays
- 10% off food and drink in any of the restaurants, bars and coffee shop
- One free barista-made drink (coffee, tea, hot chocolate) at any property, every day of the year (sit-in only)
Later in the year, the group will launch Dis-Loyalty Drops of limited edition offers, exclusive collaborations, time-limited discounts and once-in-a-lifetime experiences.
Ennismore hotels can be found in the U.S. and around the world. These unique, design-forward properties feature authentic food and beverage offerings reflecting a sense of place. Dis-Loyalty encourages exploration as members discover new destinations by staying at these properties. Members can save more by exploring more, and those lucky enough to live in a city with an Ennismore property can save big on dining out and on daily coffee.
More information about the program can be found on the Dis-Loyalty website, and if you join before August 31, you’ll get one month free.