October 4 is National Taco Day, and Taco Bell is here for the party. In honor of the day, lucky taco lovers who act fast can snag a $10 Taco Lover’s Pass that gets you a free taco every day for 30 days. The beloved digital pass is back, but for a very short time: snag yours by October 4 to get your daily dose of tacoliciousness. The Bell is also dropping a brand new breakfast taco this month.
The pass is available exclusively to Rewards Members on the Taco Bell app, and entitles you to a free taco a day for 30 consecutive days. The eight taco options available with the pass include the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos, Doritos Locos Tacos Supreme and the all-new Toasted Breakfast Taco, which will be available starting on October 12.
The new addition to Taco Bell’s A.M. menu features scrambled eggs and a choice of sausage, bacon or crispy breakfast potatoes, with a layer of shredded cheddar cheese, tucked into a toasty tortilla. On October 17, Taco Bell will launch a new breakfast campaign featuring hot takes on how to enjoy the most important meal of the day.
To become a Rewards Member and get the Taco Lover’s Pass, just download the app. You’ll start earning points, and you’ll have access to Taco Bell Tuesday Drops, exclusive offers for Members revealed weekly on, of course, Taco Tuesdays.