La Colombe is giving out free coffee to anyone wearing soccer merch across the U.S. today

Soccer fandom runs on passion, chants and, as the World Cup continues its stranglehold on us, caffeine. Ahead of the U.S. Men’s National Team’s final group-stage match this week, La Colombe is giving fans a little extra fuel with free coffee.

On Thursday, June 25, the coffee company and Official Coffee Partner of U.S. Soccer will hand out a free ready-to-drink latte or cold brew to customers who show up wearing U.S. Soccer merchandise at participating cafés nationwide.

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The promotion is a one-day-only celebration of the U.S. Men’s National Soccer Team topping its tournament group after a strong run over the past week and a half. With one final group-stage match on the schedule, fans can score a complimentary canned beverage before heading to a watch party, the office or wherever they plan to cheer on the USMNT.

The deal is simple: Wear any U.S. Soccer gear (jerseys, scarves, hats and other team merch) to a participating La Colombe café on June 25, and you'll receive a free ready-to-drink latte or cold brew while supplies last. No coupon or promo code is required.

Fans in several major cities will be able to take advantage of the offer. La Colombe operates cafés in New York City, Los Angeles, La Jolla, Austin, Washington, D.C., Philadelphia and Chicago, so supporters across the country have a chance to caffeinate their match-day routine.

Of course, freebies tied to major sporting events tend to disappear quickly, so early birds may have the best shot at snagging a complimentary can. And if you're already planning to don your favorite USMNT jersey for the match, this might be the easiest pregame win you'll get all week.

For soccer supporters, the promotion rewards once more proudly donning national team colors. For everyone else, it's a reminder that sometimes showing team spirit can literally pay off, at least in coffee.

The free beverage promotion takes place for one day only on Thursday, June 25, at participating La Colombe cafés nationwide, while supplies last.