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Now you can smell like a waffle cone thanks to Salt & Straw’s new perfume

Truly, what could be more alluring?

Written by
Stephanie Breijo

Who needs a perfume with woodsy undertones or floral notes when you could simply smell like an ice cream parlor?

Salt & Straw may best be known for its whimsical and at times, uh, inventive flavors (we're looking at you, black-olive brittle with goat cheese), but over the weekend the West Coast ice cream fave expanded from taste into scent with its own unisex fragrance, somewhat of an eau de waffle cone.

Thanks to the new Whiff of Waffle Cone, you can spray on a scent that "captures the uplifting experience of visiting an ice cream shop." If that doesn't draw the attention of 1,000 beaus, we're not sure what will. The perfume boasts notes of vanilla, heavy cream and salted caramel to evoke freshly made waffle cones; hints of amyris, orgeat and Saigon cinnamon spice things up a bit.

If you'd rather freshen the air at home, the Oregon-based ice cream enterprise also launched a scented candle in tandem with the new fragrance. Both are a collaboration between Salt & Straw co-founder Tyler Malek and Josh Meyer, the founder of small-batch fragrance company Imaginary Authors. The candle and the perfume are now available online for national shipping.

Of course they're available in-store, too, so if you're in Portland, the Bay Area, Los Angeles, Seattle, San Diego, Anaheim and, soon, Miami, you might as well pick up some scoops in an actual waffle cone while you're at it.

Salt & Straw waffle cone perfume and candle
Photograph: Courtesy Salt & Straw/John Valls

Salt & Straw's new perfume and candle are now available. Find them online and in stores, priced at $28 per 14ml bottle, $65 per 50ml bottle, and $30 per candle.

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