Pizza Hut and the Backstreet Boys are releasing a "Shape of My Heart" pizza and we already can’t get enough of it

If your idea of romance involves carbs and boy bands, Valentine’s Day just peaked. Pizza Hut has teamed up with Backstreet Boys members Nick Carter and Howie Dorough to launch the "Shape of My Heart"-shaped pizza, a limited-time, extra-cheesy nod to the band’s 2000 hit and the brand’s long-running Valentine’s tradition.

The heart-shaped pizza is officially back now through February 22 and fans can order a medium one-topping version starting at $11.99 via the Pizza Hut app, online or in stores. It’s hand-tossed, uncut and unapologetically on theme—perfect for a cozy night in, a Galentine’s hang or a solo self-love dinner with zero sharing.

Pizza Hut and the Backstreet Boys are both icons of their era and the campaign intentionally blurs the line between millennial throwback and Gen Z wink. To mark the release, Carter and Dorough star in a series of playful promo videos rolling out this week, including a debate over millennial vs. Gen Z hand-heart gestures and a “This or That” heartthrob showdown. The conclusion they land on is simple: following your heart means sharing a slice of Pizza Hut’s Heart-Shaped Pizza.

The campaign also lands during a major Backstreet Boys nostalgia moment, following the 25th anniversary of Millennium and the band’s sold-out “Into the Millennium” run at the Sphere in Las Vegas. 

According to the brand, the "Shape of My Heart"-shaped Pizza is meant to make Valentine’s Day easy, fun and flexible. Essentially, whether your Valentine is your partner, your friends or your group chat, there’s a heart-shaped pizza with your name on it.