Our idea of fancy is the "free" food you get at an airport lounge, but if your travel habits are a bit more refined than that, Priority Pass—the global membership program that provides access to a network of airport lounges and other quality travel amenities—has debuted an even more premium way of getting where you need to go. Meet: Priority Pass Private, "a new luxury airport experience for the most discerning of travellers," per parent company Collinson International.
Announced last week, Priority Pass Private opens up access to "most exquisite private terminals and lounges, expedited security, and gourmet dining experiences" to customers. Launching first in the Middle East and Europe (across 70-plus airports and 30 countries, including key travel hubs like London, Dubai, Paris, Los Angeles and Singapore) with further global expansion planned, the new service will bring hallmarks of private aviation to commercial airline passengers.
We're talking stuff like a personal meet-and-greet at the airport to guide you through private check-in and security, access to a VIP lounge stocked with elevated dining options while you wait for your flight, and a chauffeured ride directly to the aircraft when it's time to board.
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“Priority Pass redefined what premium travel looks like. Now, with Priority Pass Private, we’re once again raising the bar, delivering an experience that truly elevates the airport journey," said Chris Ross, Chief Brand Officer of Collinson International, in a statement. "We’ve listened carefully to the needs of our clients and the market, recognising that an elevated offering will better reward the needs of high-net-worth customers. Priority Pass Private is our most exclusive proposition to date, empowering financial institutions and other brands to enhance customer value, deepen engagement, and stand out through meaningful brand differentiation that drives measurable ROI.”
Now for the fine print: The service is invitation-only and designed "for businesses looking to reward their most valued clients, including financial institutions, private banks and wealth management companies." And the company hasn't yet revealed exactly how much the Priority Pass Private service will cost in comparison to its other membership tiers, which included Standard ($99/year), Standard Plus ($329/year) and Prestige ($469/year). You can reach out for individual and business bookings at the Priority Pass Private website.